Special Events & Sales | Repairs & Appraisals | History | Designer Lines
How to Buy a Diamond - The 4 C's
Buying a Diamond - The Morrison Smith Difference
The Morrison Smith Difference
Today you can buy a diamond from almost anywhere in the world using the internet. Something you should know about diamonds and the professionals who buy and sell them - they most certainly do not buy nor trade diamonds sight unseen. Professional dealers such as ourselves look through many hundreds before making a selection. No two diamonds have exactly the same look, fire or personality. Regardless of the certification, the true fire and brilliance of the diamond cannot be known without actually seeing the diamond.Of course, using the internet, you could give someone thousands of your hard-earned dollars just for the ability to SEE the diamond! Then if it's not what you expected, you are burdened with the responsibility and expense of returning the diamond or worse, paying a local professional appraiser to verify that you have what you think you have! Or even trying to find out if the certificate you have actually matches your diamond!
VALUE:
We all want the very best price, and some internet operators may seem to offer a price advantage. At Morrison Smith Jewelers, we decided you should have BOTH - an internet price and a pleasurable in-store experience - allowing you to actually see the diamond before you commit to it!SELECTION and AVAILABILITY:
Shop our online listings, make a selection, set an appointment with us (704-332-1605), and within 24 to 48 hours, come in and see the diamond AND get an internet PRICE without giving us thousands in advance or even being obligated!PRICE:
Morrison Smith Jewelers is a member of the largest diamond buying group in the world. With that comes the ability to offer prices as good or better than our internet competitors offer as well as other so called "direct" diamond sellers. Check our listings, view the certificates online, check BlueNile.com, dirtcheapdiamonds.com (if you really want to tell her you bought it from a place called dirt cheap!) and the others. Take our prices and shop locally. What you will find may surprise you. Our great price is just the beginning of your experience with us!SETTINGS:
When you purchase your Morrison Smith diamond, you can choose from hundreds of designer mountings. Rings, earrings, pendants, and bracelets are all available in platinum, 18kt and 14kt white gold or yellow gold. If we don't have what you are looking for, then let our in-house designers and master craftsmen create a one-of-a-kind mounting just for you.SECURITY:
Trusted source. Reputation. This is what our family has spent over 50 years in Charlotte, NC creating. Unlike the on-line diamond web sites, we have been here building our reputation each day in the local community. We believe in, are proud of and contribute to our local community where we work and play. We won't vanish into cyberspace, leaving you only an error message when you need service. We know gems, jewelry and precious metals. It's what we do. We service fine jewelry every day with North Carolina's largest expert team of six master craftsmen, designers, Certified Gemologist Appraisers, hand engraver, machine engravers, bead stringers, and expert watchmaker. All are right here on the premise at your disposal.
To be kept up to date on all of our sales and special events like us on
Facebook
or enter your email in the space below or follow the Special Events link below to see what is going on now!
-> Special Events
