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How to Buy a Diamond - The 4 C's

Buying a Diamond - The Morrison Smith Difference

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Experience:

Morrison Smith Jewelers employs the finest, most experienced master craftsmen in the industry. Our expertise combines hundreds of years of experience creating, restoring, and repairing all types of jewelry.

Quality:

We use only the finest quality materials, creating designs in platinum, 18kt gold, 14kt gold, and sterling silver.  Our craftsmen are expert stone setters. Not all stone setters are equal.  Great skill is required to expertly set a diamond or gemstone to minimize the chance of damage or the possibility of loss during normal wear.

Unique Designs:

We can take your old gold, diamonds, gemstones, and memories and create a new unique fashion forward design that allows you to express yourself and create new cherished memories for generations to come.

Complete Manufacturing Facility:

From creating the design at the counter, making the sketch, carving the wax, casting the wax into precious metal, setting the gemstones, and finally the meticulous multi-step polishing process to achieve an exquisite finish, it's all done right here in our facility. 

Value:

At Morrison Smith Jewelers, we understand that it is not just the intrinsic value of a piece of jewelry that makes it precious.  Jewelry is an expression of emotions for everyone involved with it.  The artisan, the purchaser, the giver, and the recipient of the jewelry all have an emotional stake.  Therefore, we treat each and every piece of jewelry like it was one of our very own personal and precious memories.  To that end, we repair and recondition all types of jewelry, regardless of its intrinsic value.  We respect and repair both costume items and exquisite multi-million dollar works of art.  Yeah, sometimes it costs more to repair it than you paid for it, but you can never replace the sentiment that a particular piece may carry with it and we understand that.

Technology:

Morrison Smith Jewelers is an industry leader.  We stay current with the latest jewelry technology and employ it in our design studio and craftsmanship each day.  This allows us to give you the highest quality service as economically possible.  We are a LASERSTAR certified repair facility.  Our Laserstar 7000 micro welder is the latest high tech "e;tool"e; that we have added to our equipment list.  Laser welding technology brings a new dimension and new possibilities to jewelry manufacturing and repair.  With this technology brings new levels of expertise that not every jeweler will be able to attain.
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