Know Your Market
There are several reasons lab grown diamonds appeal to Millennials and Gen Z, making these two generations the most likely to purchase lab diamonds. For one, they're up to one-third less expensive than natural diamonds — and sometimes even less — making lab diamonds much more affordable. With the recent trend towards large diamonds, buyers don't have to compromise on quality for size and vice versa. Younger buyers are also more likely to be concerned with the environment and favor sustainably sourced diamonds. Created diamonds aren't the only sustainable option, but it is much easier to guarantee their low environmental impact and find them in a variety of styles.
A More Sustainable Future
Much of the allure of lab grown diamonds stems from their lower environmental impact than traditional diamond mining. Diamond mining has several adverse impacts; because diamonds were formed deep underground billions of years ago, mines must go deep into the earth, displacing thousand of tons of dirt and releasing carbon into the air. Diamond mining also has a history of human exploitation, as mining is difficult and dangerous labor that the miners are not well compensated for. Purchasing lab diamonds offsets the amount of energy and water wasted and provides a more ethical path forward for diamond consumption.
Lab Created Engagement Rings
Lab grown diamond engagement rings are surging in popularity as a beautiful, affordable, and more sustainable approach to mined diamonds. When you choose to purchase a created diamond for your partner, you have just as many options for ring settings and diamonds but all at a better price. Diamond engagement rings are still a precious tradition that says "yes, forever," but with created diamonds there's no need to sacrifice quality for the sake of a budget. Whether it's a large, flawless solitaire or an intricate double halo, you can give your partner the engagement ring of their dreams without any sacrifice.
A Rainbow of Colors
Not only are created diamonds available in brilliant crystal clear, they're also much easier to find in a variety of colors, ranging from a soft powder blue to a millennial pink and even shades of bright yellow. Colored diamonds are much rarer in nature, making them difficult to come by and therefore far more expensive. In the past, sapphires frequently substituted for the elusive and pricey pink and yellow diamonds, but now there's no need to choose between the color you desire and the durability of your jewelry. Lab grown diamonds in yellows, pinks, blues, and even occasionally oranges can light up your jewelry collection like never before.